There is a growing trend of businesses to showcase their products at trade exhibition displays. Trade show exhibit display is an effective way of getting and retaining customers. It is also a way of networking and getting to know people who may turn into customers.
The economy is driven by revenues generated by the business community. In a market economy, there is a lot of competition and a need to offer unique products that will capture a segment of the market. All businesses are in need of customers who will not only use their services one time, but will come again and again to do business with them.
But more important that the actual display itself is the representative. To be a rep at a show, you need to be friendly and assertive, able to talk to anyone who comes your way. It is a fast paced environment, and the company is paying good money to get their name out there. Professionalism is a must, but being open and friendly with your clients and putting your best foot forward is the best way to gain clients.
In order to reap maximum benefits from trade shows, a business needs to do adequate preparations before the event. Training of the business representatives is important. They should be properly informed about the company and the products. In addition to firm and product knowledge, the representatives should know how to handle visitors with courtesy and mild persuasion, without seeming to force them to buy a product.
After the potential client is met and the appointment is kept, follow up is key. One to two weeks after you have met with your potential customer, you must call or email them to follow up. You must be persistent, but not overly so. The whole point of doing these shows is to network and make connections that will hopefully last.
Distinguish your brand: Don't forget get that there are other business you are completing with. Hence, you need to be able to distinguish your brand among your competitors. Ensure that you use this opportunity to meet your target regardless of your position at the show. Your aim should be to have attention of the clients and to be noticed first before the others.
If the product is a food item, invite show goers who are visiting your stall or stand to taste or sample your product. You can also give them some giveaways to go try at home. Give out some little memorabilia to your visitors.
Branded items like hats, caps, key holders, are ideal to turn your visitors into future customers Have a feedback form and a pen ready, invite your visitors to share their thoughts about your products with you. Record your visitors' contacts. Pay them a courtesy call one week after the event, thanking them for attending the show and in particular for having visited your stall. You will have won yourself loyal customers who will order again.
The economy is driven by revenues generated by the business community. In a market economy, there is a lot of competition and a need to offer unique products that will capture a segment of the market. All businesses are in need of customers who will not only use their services one time, but will come again and again to do business with them.
But more important that the actual display itself is the representative. To be a rep at a show, you need to be friendly and assertive, able to talk to anyone who comes your way. It is a fast paced environment, and the company is paying good money to get their name out there. Professionalism is a must, but being open and friendly with your clients and putting your best foot forward is the best way to gain clients.
In order to reap maximum benefits from trade shows, a business needs to do adequate preparations before the event. Training of the business representatives is important. They should be properly informed about the company and the products. In addition to firm and product knowledge, the representatives should know how to handle visitors with courtesy and mild persuasion, without seeming to force them to buy a product.
After the potential client is met and the appointment is kept, follow up is key. One to two weeks after you have met with your potential customer, you must call or email them to follow up. You must be persistent, but not overly so. The whole point of doing these shows is to network and make connections that will hopefully last.
Distinguish your brand: Don't forget get that there are other business you are completing with. Hence, you need to be able to distinguish your brand among your competitors. Ensure that you use this opportunity to meet your target regardless of your position at the show. Your aim should be to have attention of the clients and to be noticed first before the others.
If the product is a food item, invite show goers who are visiting your stall or stand to taste or sample your product. You can also give them some giveaways to go try at home. Give out some little memorabilia to your visitors.
Branded items like hats, caps, key holders, are ideal to turn your visitors into future customers Have a feedback form and a pen ready, invite your visitors to share their thoughts about your products with you. Record your visitors' contacts. Pay them a courtesy call one week after the event, thanking them for attending the show and in particular for having visited your stall. You will have won yourself loyal customers who will order again.
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