Monday 8 September 2014

Is Email Marketing Still Effective?

By Joseph Stan


Many people often say that email marketing is dead because of the mobile revolution that is currently happening. However, we believe email marketing is stronger than ever. There are a lot of different ways that email marketing can build a business. This article can help you create a successful email marketing approach that will help you reach your business goals.

One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it's against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don't ever buy email lists or try to promote your product via emails to people who did not request information, it's a big mistake.

The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.

The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.

It can be difficult to figure out an approach to get started in email marketing, and this prevents many business from taking advantage of this powerful tool. Internet marketing is one of the best ways to tap into a huge fast growing network of people. What you've read here should help you to create a winning strategy and build your profits!




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