Monday 15 September 2014

Advertising Events In Facebook News Feed

By Bilal Syed


Facebook ads are a popular platform for promoting events and promotions. More than 400 million Facebook users interact with social network's events every month. If you own a Facebook page, you can use it to promote an event for your company, however, in order to reach out to your target audience, you need to advertise your event on Facebook.

In the past, Facebook ads were only visible on the right hand side of the website, however, as Facebook develops its ad platform even further, your ads will now appear on news feeds both on the desktop and mobile platform. This is really good news for companies that are relying on Facebook ads to reach out to their target audiences. Now they can be sure that they're ads are seen and, more importantly, clicked on.

FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.

The great thing about Facebook is that it is always working hard to make things a little better for the user. Not everyone always agrees with the choices that are made but that is typical for any type of service. With the change in the events, people will be able to utilize that feature a little more and have better success with it.

Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.

Facebook is allowing ads for events to appear in both the mobile and desktop feeds of users. Until recently, event advertisements would appear only in the right rail on desktop users; apart of the screen that is not particularly prominent.




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