Sunday 1 September 2013

Mobile Marketing Myths Revealed

By Vandana Dhawan


Most of the people use mobile phones in their day-today works. It is a well-known electronic gadget. Even kids know it. Many people use these devices including businessmen; but they are not very familiar about marketing activities that can be done through mobile phones. Some legends around this marketing method may keep business people away from mobile marketing. We are going to discuss some of those legends that people keep away from this marketing method unnecessarily.

Many think that mobile marketing is affordable only for large firms. This is not true because you can do good mobile marketing campaigns even for small businesses. It is not necessary to do large promotional message campaigns. You can send text messages to your existing clients by informing them about your special offers. You can also take orders through text messages or calls. Ask your existing customers to give your phone number to people who need your service.

Many believe that mobile phones are mostly used by the younger generation. However, the older generation is also increasingly use mobile phones for business activities, to send emails, update social media profiles etc. Hence, you have a good chance to market your product not only to the younger generation, but also for mature people.

Another myth around mobile marketing is; mobile users do not like to receive marketing messages. Hence, some business people afraid to send their marketing messages to mobile users. However, we cannot say that mobile users do not like to receive such messages because many people subscribe to messaging services like news, sports alerts and weather forecasts. Sending unauthorized messages is not acceptable. However, you can send marketing messages to mobiles without making any disturbs to users.

Billions of people around the world use mobiles. People use mobiles than the amount of TV and computers they use. Therefore, mobile marketing is powerful like internet marketing. There are many chances to sell products through mobiles. For an example, text messages have greater opening and reading rate than email newsletters.

Sending text messages is not the only option you have to market your business through mobile phones. There are many other ways like MMS, Bluetooth marketing, voice messages, mobile applications and web applications.

Mobile marketing is beneficial if you use it correctly. It will give you good profits by increasing your sales.

Get a full service marketing agency on board and watch your online and offline advertising work on autopilot.




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