Sunday 22 September 2013

How To Optimize Success Through Efficient Site Operations

By Jenny Peng


If your food guide site is failing to draw in traffic and income even though you have an established Web presence, consider investing in online marketing and search engine optimization. These tools are incredibly important to ensuring your target audience is aware of your site. This guide describes these as well as other tools for consideration.

It is believed by many that Meta tags are the key to search engine rankings. This however is not true. With the exception of the description tag, search engines are now ignoring most Meta tags. Make sure that description tags clearly lay out what that page is about because these tags are used to explain your page in a search result.

A good way to get traffic is to write guest posts. They let you write a post for them, and your post carried a link to your food guide site. Send your post to the blog owner and find out whether he wants to make it into a guest post.

You want your logo to be a link that users can click on and go back to the home page, this is the internet's natural navigation. Keep to the methods that have been proven to avoid frustration and confusion for the user such as navigational tactics that are commonly used.

Decide what you wish to market when you use Facebook ads. You can use the ads to lead people to your site. You can also use the ads to direct people to your Facebook page, which you can then use to direct people to your site.

The method for sharing information that you chose should be catered to by the design of the site. A WYSIWYG and interface that is easy to use should make it easy to put additional blog posts up if the food guide site incorporates a blog into the main structure.

Don't forget that your food guide site is fundamentally the face of your business. If it doesn't look good, neither will your company. Taking the time and effort to polish the website as much as possible will be more than worth the effort in the end.

A great food guide site would essential have a FAQ page with as many questions and answers as possible. The FAQs section should continue growing in size as you keep getting feedback from your prospects and clients. A good website would provide clear and concise answers to all possible questions associated with the primary objective of the site.




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