Monday 2 September 2013

Is Video Marketing For Your Business?

By Meagan Smith


Videos are taking over the internet, these days most internet marketers and big companies are using online video services like YouTube to connect with their target audience and build huge followings. If you are not using videos to generate more traffic, leads and sales then you need to read this article and learn the many benefits of video marketing.

Videos are great if you are selling any product or service on the internet, it's been proven that videos increase sales way more than reading about the product on a website or article. Consumers are smarter than ever, they like to know they are getting value for their money so it's crucial that you use videos to present the many benefits of your product or service.

Content is crucial with videos, of course not every video will be a winner. Keep in mind that people love being entertain, so even if you are selling something try to make it fun and informative. If you create a commercial or a sales pitch you will lose that connection with your viewers and most likely you won't generate many leads.

Getting people to watch the video is the first step, the second step is using the traffic the video receives to build a targeted email list that you can use to market or promote other products and services. A mailing list will allow you to have a direct source of interested prospects for all your products.

Many people are intimidated by videos, it's actually not rocket science and the more videos you make the better you'll become. Video marketing is a powerful skill that if you are able to use it correctly you can generate traffic, leads and sales almost on demand.




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