Tuesday, 3 September 2013

How To Avoid A Fake New York Web Design Company

By Amanda Baird


New York has no shortage of reputable New York web design companies to work with; meaning you will be lost for options when choosing the right service provider for your needs. Even so, knowing what to expect from a good company will make your choice of a service provider very easy. Here are some of the things that should point you to the right direction.

Be wary of a company that puts so much emphasis on the aesthetic appeal of a site. It is the functionality of a website that is more important than its visual appeal. If you have a website with a complicated navigation, perhaps because it has so many flashy images, or if you have a site whose web copy isn't optimized for the search engines, or a site that does not meet the needs of its primary target audience, then that website is as good as nothing.

Make sure the company knows about Search Engine Optimization. SEO is the lifeline of most websites today, hence has to be done correctly right from the designing and development phase. The web copy has to be customized to the targeted keywords to allow spiders and web crawlers to easily index and rank a site.

Even while paying close attention to optimization, a company worth its name should integrate the main elements of flash in all HTML web pages. This is what makes a site well polished and fully optimized both for human visitors as well as the search engine bots. Ultimately the site becomes informative, interactive, and very functional.

Never work with a company that takes forever to respond to questions and inquiries. When you send an email and get a reply after 5 days, you might consider looking for another company. This could just be a tip of the iceberg of what to expect when you have already paid for their services and you have a burning question that need to be addressed urgently.

The service provider's website should be a reflection of the kind of service to expect. If the website has a poor navigation, broken links, poorly written content, and takes forever to load, chances are quite high that is what you will get. Always visit a company's website to see the quality of their service before hiring them.

While at it, ensure you browse through the portfolio section or a testimonial page where reviews and testimonials from past clients are posted. Take your time to know what past clients are saying about the service provider you are considering. Note, However, that not all web design company websites have the portfolio or testimonial sections.

In such a case, the next course of action would be to request the service provider to provide contacts of some of their past clients. By contacting past clients, you should be in a position to gauge the level of service to expect from the New York web design company you are considering working with. Talk to past clients and get to know how their experience working with the service provider was. If they are reluctant, or if the service provider provides fake reviews and testimonials, you had better look elsewhere before you commit your hard-earned cash.




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