I'm a huge Pearl Jam fan! I follow them around the country. I've seen them all over the world. Because of their dedication to the music, their dedication to us fans, and their intelligent career that spans over 20 years, I thought they would make an excellent business lesson.
For many years, fans of this band have been recording their live shows. They have done this because Pearl Jam has such an ability to create such a unique experience at those shows. But finally, in the year 2001 they released 72 of their albums! These albums were made available not only in stores, but also on their website. The result? They gave people what they desired and also made money at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Make sure that you have the contact information of at least 20% of your most loyal fans. Find a way to get this information if you do not already have it. Then begin to strategize to come up with ways to give them more of what they really want.
For many years, fans of this band have been recording their live shows. They have done this because Pearl Jam has such an ability to create such a unique experience at those shows. But finally, in the year 2001 they released 72 of their albums! These albums were made available not only in stores, but also on their website. The result? They gave people what they desired and also made money at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Make sure that you have the contact information of at least 20% of your most loyal fans. Find a way to get this information if you do not already have it. Then begin to strategize to come up with ways to give them more of what they really want.
About the Author:
Author Vito La Fata is a business entrepreneur and coach who can show you how to be a personal trainer. Find fitness business coaching and get more information by visiting his website.
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