When you think about the holiday season, what are some of the images that spring to mind? Perhaps you'll think about warm drinks, colorful decorations, or presents. For business owners, they may think of opportunities for growth, particularly in regard to marketing. Long Island advertising can have a sizable impact during the holidays, so if you're planning on increasing your efforts, make note of these do's and don'ts as well.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Community involvement can help with holiday marketing, too. It seems as though more and more people are focused on a company's ability to give back to the community, which makes sense, as this helps to provide a "human" element to an otherwise faceless entity. Business owners should consider getting involved in events like 4K runs, fundraisers, or other types of charities. Believe it or not, this type involvement can help with marketing.
When it comes to the "don'ts" of holiday marketing, a lack of social media utilization is a good place to begin. Simply put, if you're a business owner, you should have some kind of social networking presence. Platforms like Facebook, Twitter and Instagram are effective for reaching out to others, particularly from a business standpoint. Without social media, your marketing efforts are not going to be nearly as impactful as they should be.
It's also worth noting the importance of reporting and tracking progress. No holiday marketing strategy will be entirely foolproof, which is why it's important to know how yours is performing. If you believe that it's not meeting your expectations, you can adjust it on the fly. Perhaps you can spend less money on one service and more on another, especially if you see that the latter is more effective. This is just one of the reasons why tracking progress is vital.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Community involvement can help with holiday marketing, too. It seems as though more and more people are focused on a company's ability to give back to the community, which makes sense, as this helps to provide a "human" element to an otherwise faceless entity. Business owners should consider getting involved in events like 4K runs, fundraisers, or other types of charities. Believe it or not, this type involvement can help with marketing.
When it comes to the "don'ts" of holiday marketing, a lack of social media utilization is a good place to begin. Simply put, if you're a business owner, you should have some kind of social networking presence. Platforms like Facebook, Twitter and Instagram are effective for reaching out to others, particularly from a business standpoint. Without social media, your marketing efforts are not going to be nearly as impactful as they should be.
It's also worth noting the importance of reporting and tracking progress. No holiday marketing strategy will be entirely foolproof, which is why it's important to know how yours is performing. If you believe that it's not meeting your expectations, you can adjust it on the fly. Perhaps you can spend less money on one service and more on another, especially if you see that the latter is more effective. This is just one of the reasons why tracking progress is vital.
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