Wednesday 12 July 2017

3 Interesting Aspects About WWE For Long Island Advertising Agencies

By Rob Sutter


World Wrestling Entertainment has been around for decades, but it's not like it has stayed in one place forever. As a matter of fact, it has been able to grow with the times, especially in the realm of social media. For WWE, social media activity is huge, as it allows them to stay in touch with their worldwide audience. As a matter of fact, here are 3 things that Long Island advertising agencies can learn from this pro wrestling mogul.

To start off, WWE is active on social media in terms of content sharing. For example, by looking at their official Facebook, you'll see that they consistently post content for wrestling fans to enjoy. Some examples include videos from past events and the latest news articles. There is a steady stream of material to be consumed. Content is essential, not only for large promotions like WWE but reputable marketing agencies such as fishbat, too.

WWE has also been able to implement different platforms for the content it produces. This goes far beyond social media and even television, too. Streaming services have become more commonplace. The WWE Network is a great example, as it's enjoyed by millions of wrestling fans. It's easy to see why, as it provides different types of content for unique tastes. Simply put, having different vehicles for content dissemination is vital.

Finally, every Long Island advertising agency should be mindful of how WWE constantly keeps things exciting with twists and turns. In pro wrestling, storylines always move forward, which adds new wrinkles in the process. Not only does this keep viewers engaged, but it helps the overall brand too. For those that are just getting started in the marketing world, don't settle in one place for too long. Constantly improve yourself so that interest in your brand stays high.

As you can see, there are quite a few lessons that Long Island advertising agencies can take away from WWE's track record. Marketing and business in general have shifted in such a way that there's a considerable focus on digital media. It's a focus that doesn't seem to be waning, either. If anything, with the popularity of social media, more businesses are going to want to use social media and other tools more often. By doing so, they'll stand a lesser chance of getting lost in the shuffle.




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