Saturday 10 December 2016

Long Island SEO: The Differences Between Instagram & Snapchat Stories

By Paula Hess


Instagram and Snapchat are among the most popular social media platforms used for personal reasons. One of the many reasons for this is their inclusion of Stories, which are series of photos and videos meant to display narratives. However, the ways that Instagram Stories are structured seem to be different than Snapchat Stories. For a better understanding of the differences between them, here is some useful information from Long Island SEO specialists.

According to reputable names like fishbat.com, Instagram and Snapchat Stories differ based on the content they share. For those who are familiar with Snapchat, you know that photos and videos aren't meant to last. What this means is that they will disappear after a few seconds, which goes for Stories as well. Instagram Stories are long-lasting, however, which means that they can be looked back at. Snapchat Stories live in the moment, whereas Instagram Stories don't.

There seems to be more customization when it comes to Instagram compared to Snapchat. For those who do not know, Instagram offers a number of editing options with its Stories, ranging from color selection to drawing tools. Snapchat offers filters in its own right, but it seems like they are more simple compared to the other social media platform. For those who would like to make edits, understand what you're getting into with both.

Audience is another component where Instagram and Snapchat Stories differ. When you send a piece of content through Snapchat, only those you have added on this platform will be able to see it. Instagram is a much larger platform by comparison, which means that Stories posted on it are more likely to see greater traction. Audience sizes differ, which goes without saying, so it's important for businesses across the board to be mindful of it.

Snapchat and Instagram Stories are engaging, to say the least, provided they're made well. Their goals seem to be the same, for the most part, but their differences should be noted as well. It's the differences in question that should compel you to use both in order to reach out to people. The more that you know about Stories across these platforms, the better you'll be able to use them for your digital marketing endeavors.




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