Wednesday 21 September 2016

The Do's & Don'ts Of Quora, By Online Marketing Companies

By Robert Sutter


For those who are unfamiliar with Quora, it's essentially a social media platform that's built upon a question-and-answer structure. Users can bring up questions about various topics, from marketing to entertainment, and others can respond in kind. Did you know, though, that online marketing companies can use Quora to their benefit? For those who would like to follow suit, here are some of the essential do's & don'ts to make note of.

DO bring up questions other haven't. The first thing to know about Quora is that there is always room for new content. It's simply a matter of knowing what exists on the website, before determining what you can bring the table. Reputable firms like fishbat will recommend that you bring up questions that haven't been touched upon yet. Online marketing companies across the board will agree that this is will help you gain a better understanding of Quora.

DON'T be blatant about marketing. While this can be said about virtually any social platform, blatant marketing on Quora will not work in your favor. Users will pick up on any post that's built around this, which means that you have to be more creative. Try to provide content that people can use, since this will allow you to yield the results you want in the long run. Simply put, what works on one website will not necessarily work on others.

DO respond to questions with confidence. If you give a response you're not entirely confident about, how confident will others be? This is another point that Quora users should keep in mind, since not every response is going to be treated with the same weight as the top answers. In order to avoid this potential hiccup, craft your answers so that they not only provide solid information but do so with a sense of certainty. As you'll come to learn, your fellow Quora will take to these rather well.

DON'T think that images can't be included. Finally, if you're going to use Quora to its full potential, make sure that images are brought into the fold. The ability to attach images is often overlooked, which is why you should try to do so more often. If you take up this degree of effort, you'll be able to create more interesting conversations. It'll also help to further establish you as a thought leader, thereby helping your reputation on Quora.




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