Saturday 21 May 2016

Property Marking Taken To New Level With The Virtual Tour Of Homes

By Christine Smith


As a typical TV viewer, it is common to flip from one channel to the other, hardly watching any program for long enough. It is a common phenomenon that has forced marketers, including the property marketers to rethink of their marketing strategy. TV channels are no longer selling properties as they used to just a few years ago. Today, the prospective home buyers have limited TV time, a factor that has pushed marketers to consider other ways to get to their clients. Through the virtual tour of homes, most of these challenges can be overcome easily. There are also several advantages associated with this technology to the prospective sellers.

There are several advantages that come with the use of virtual tours (VTs). This tool will definitely provide the kind of basic information that consumers need to make a rational choice about whether this could be the right property for them. The number of bedrooms, the neighborhood, nearby schools - these are the facts buyers need, and a VT tour should include all of this information.

These days, even cell phones are equipped with high-resolution cameras and short span video cameras. You could step up, and use more conventional tools, like movie cameras. If you're a teenager, you probably already know how to download a video onto the internet. You can also learn to upload videos to a website that will host them for you.

The firms also have state-of-the-art infrastructure and high-end software ensures error-free projects. This together with quality control through a series of checks makes sure zero compromises in quality.

However, a virtual home tour can also reach buyers on a "gut feeling" level. Indeed, a tour video can quickly convey a property's "personality." Those who depend on real estate marketing tools to earn their keep can tell you that intuition, emotional reactions, and gut instincts play an important, influential role in property sales.

Technology expert Cisco has estimated that videos will represent 80 percent of Internet traffic by 2015. By creating up virtual video tours today, you will be better positioned for tomorrow's real estate marketing trends and take advantage of ever increasing the technology-savvy population.

One of the best parts of a virtual home tour is that the seller maintains control over what is available for people to see. This gives you a great chance to paint your piece of property in the best possible light and ensure that anyone who sees it will be aware of the opportunity in front of them. Put simply, virtual home tours offer an excellent opportunity for sellers to create a great first impression.

Choose universally appealing animation and music to accompany each home tour. You may be a big fan of Nirvana, but that doesn't mean you should put "Smells Like Teen Spirit" as your background tune for a new condo listing. Choose lyric-free, upbeat music and limit the number of sparkly animations you choose.




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