Friday 8 May 2015

Can An Online Marketing Company Help Frozen 2?

By Katie Arden


Arguably the most popular Disney movie in the past number of years has to be "Frozen." It's a name that just about everyone has heard of, even if they don't like Disney films in general, and its appeal is startling to say the least. As of late, it's been announced that a sequel will be released, which had to have been a given with the first film's commercial success. If an online marketing company were to be brought on, though, I think that greater success can be had.

"Frozen 2," for those who do not know, is reportedly set to be released in 2018. While this year is still far off, there is no denying the fact that it has quite the shoes to fill. After all, the first "Frozen" told an engaging story and the fact that it tied up and any all loose ends cannot be overstated. As a result, it would make a potential viewer wonder where the story could be taken next. Even though storylines can be discussed, I'd like to focus primarily on marketing.

There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.

If you're going to make use of various firms, fishbat included, you have to know what they entail. They are able to create and promote video content, which is easily the most digestible across various audiences. You have to keep in mind that "Frozen 2" has a surprisingly broad demographic to account for, so it would make sense for video to be highlighted before anything else. Of course, this is just one function for an online marketing company to boast.

"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.




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